Come meet Betty Friedan! Her controversial book, The Feminine Mystique, changed the way American society thought about women. In 1964, this book, originally rejected by publishers, sold 1.3 million paperback copies. In 1966, Friedan founded The National Organization for Women (NOW), sparking growth of the women’s liberation movement. Her work provided social blueprints that won Friedan a permanent place in American history, or herstory.